A new Forbes article by Will Carlin, CSA Board Chair

As schools increase spending on revenue sports, it’s worth remembering that so-called “niche” activities quietly achieve what big programs never will: fulfilling the university mission.

A few years ago, the College Squash Association began asking a simple but important question: what is it that universities value most? To answer it, we reviewed more than 120 college and university mission statements. While the words varied, three themes were foundational across them all: they strived for their students to graduate with healthier and happier lives, successful careers, and a strong sense of community….